Blog

How to Use Social Selling for Your Small Business

May 9, 2018,

The idea of using your network as a business asset is why social selling matters. At its most basic level, social selling is similar to networking via social media… except it’s a little different. To understand how it’s different may require some rewiring of how you think about social media.

Blog

Can Online Focus Groups Help Increase Sales?

December 27, 2017,

Strangers to online focus groups sometimes assume they’re inferior to their in-person counterparts. The very nature of business today debunks this myth. Most interactions already happen through email or other text-based media, which convey ideas and emotions just as well as in-person conversations.

Blog

3 Ways to Make Your Content Mobile-Friendly

October 12, 2017,

When you think about your website, or your customers researching anything about your business online, it’s time to stop envisioning them doing it via desktop. Instead, imagine them holding a mobile device in their hand.

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