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omnichannel marketing
Blog

How Cross-Channel Marketing Can Help Your Small Business

July 31, 2018,

Learn how a cross-channel marketing, also known as omni-channel marketing approach to marketing, can yield better results.

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Blog

Why Authenticity is Underrated in Small Business Marketing

July 11, 2018,

In today’s authenticity-driven marketing landscape, small businesses have a leg-up on big businesses. Learn how your small business can compete against large companies.

marketing plan lightbulb
Blog

How to Write a Marketing Plan in 5 Easy Steps

July 10, 2018,

Knowing how to write a marketing plan can mean the difference between scattershot marketing well-thought-out marketing that helps grow your business.

SEO
Blog

Simple Local SEO Changes You Can Make to Outrank Your Competitors

May 30, 2018,

As a local business, you should first start strategizing on what you can do on (and off) your website to beat your competitors’ rankings.

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Blog

5 Features of a Great Side Gig Website

May 23, 2018,

Use the following tips to great a great side gig website: one that can grow with your business, present you in the best light, and ensure interested parties are able to get in touch with you.

social media connections
Blog

How to Use Social Selling for Your Small Business

May 9, 2018,

The idea of using your network as a business asset is why social selling matters. At its most basic level, social selling is similar to networking via social media… except it’s a little different. To understand how it’s different may require some rewiring of how you think about social media.

drawing website on board
Blog

What’s Your Excuse for Not Having a Business Website?

April 24, 2018,

In 2018, only about 50 percent of small businesses have invested in a website. But small business businesses must have their own websites these days to succeed. Social media is not the answer to promoting anymore. Read why and how to create an inexpensive website.

content marketing
Blog

What Kind of Content Is Best for Nurture Efforts?

April 5, 2018,

Content marketing and advertising — both are methods for creating positive brand associations and attracting new audiences. But only one of them guides leads throughout the sales process and creates long-term brand advocates: content marketing.

email marketing
Blog

6 Email Marketing Predictions that Small Businesses Can Expect in 2018

March 5, 2018,

Almost half (47%) of all small business owners manage their own marketing, according to a 2016 report from LeadPages.To help small business owners create and send emails that customers can't ignore, here are six predictions that should steer your marketing efforts in 2018.

blog on laptop
Blog

10 Reasons to Keep an Active Business Blog

March 2, 2018,

Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Here are reasons you might want to use that expertise to keep your business blog active.

influencer marketing
Blog

How to Use Influencer Marketing to Boost Sales at Your Local Business

February 26, 2018,

Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.

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