Online video is not going away anytime soon—and whether you sell to consumers or other businesses, there’s good reason to incorporate it into your business’s marketing efforts.
If you want your business to thrive and grow in this digital era, you need to have a strong online presence, especially if you work from home. Home-based businesses do not get foot traffic – unlike companies with stores or offices.
For a small business, any money lost is a loss for the company as a whole. With minimal budget and even fewer customers or clients, you count every dime, and something as simple as not emailing customers regularly could be costing you.
Social media is where your customers are spending their time. Through social media and video, you can engage with your customers like never before.
How can you foster that trust, especially as your business grows? Your business communication practices will need to be able to speak on your behalf.
The days of B2B businesses generating leads via sales letters and cold calls are long gone. Today, savvy B2B marketers use online marketing to attract qualified leads. But which digital marketing tactics work the best for this purpose?